Bridge Strategy Group, LLC

Published Articles

Changing Channels to Market  Channels tend to evolve over many years. Sometimes they evolve so slowly that companies fail to see the change and don't adapt their strategies based on where the trends are heading
View HTML | PDF

Alliance Partnerships  In recent years, as utilities focused on capital projects to meet projected load growth, managers of supply chains faced a two-front battle – investing in growth while managing existing assets.
View PDF

Managing Industrial Channels in Downturn  Developing a systematic approach to channel optimization can protect margin without sacrificing the top line
View HTML | PDF

Commodity Price Volatility  Over the next few months, more and more consumers will wake up to sharply higher electricity bills
View PDF

Energy Efficiency  Several powerful forces have combined to create one of the utility industry's most complex challenges: responding to rapidly growing...
View PDF

Getting Channel Marketing Right  More systematic approach to allocating marketing resources across sales channels drives top & bottom line value
View HTML | PDF

One Plan Many Pieces  Taking risks in the planning process is an excellent way to reduce other more significant—and potentially costly— risks ..
View PDF

Rate Shock: A Matter of If, or When?  Better communication will be required in an environment of volatile and rapidly increasing commodity prices.
View PDF

Winning Strategy Winning Culture  Faced with the challenge of developing a long-term strategy and engaging his organization, the CEO of...
View PDF

"The Gulf Coast Restoration Effort" — SPARKS, September 2005  The industry is adopting elements of a new, distributed delivery model. Several utilities are working with customers, partners and regulators to address a variety of hurdles to accelerate implementation.
View PDF

Freshening Up Strategic Planning: More Than Fill-in-the-Blanks  A primary purposes of any strategy development process should be to inject fresh thinking into the business:
View PDF

"Realizing Promise Of Strategic Sourcing Claims" — National Underwriter, March 2005  "Strategic sourcing" is a cost-reduction method that many insurers have attempted to implement. While they have had successes in lowering basic office management costs, these insurers have failed to recognize the greater potential savings of applying "strategic sourcing" methods to claims and underwriting functions.
View 

"Think Like a CFO, Part I" — Insurance & Technology, December 2004  After years of relative autonomy, senior IT executives at insurance companies are finding themselves increasingly under the thumb of tech-savvy CFOs charged with reducing costs. Newly recruited or promoted CIOs are at least as likely to find themselves reporting to the CFO as the CEO.
View "Think Like a CFO, Part I" — Insurance & Technology, December 2004

"Think Like a CFO, Part II: Formulating Answers" — Insurance & Technology, December 2004  In the first installment of this article, we argued that today's CFOs are more comfortable than their predecessors with technology and more inclined to challenge IT professionals with tough questions before approving investment ideas. In this installment, we suggest methods of formulating answers to these questions.
View 

Reconstruct Your Business Around Your Customers  Despite all the positive changes internet technologies have brought to the business community, companies havehad little success in managing customer relationships across theirbusiness. They’re finding it hard enough to evaluate the progress ofindividual customer relationship management efforts; managingnumerous initiatives across multiple channels and back into therest of the business seems a Herculean task.
View PDF

Building a Solutions-Based Organization  Building a Solutions-Based Organization
View PDF

Leadership Learning  Leadership and learning are indispensable to each other
View PDF

KCPL Interconnects Enterprise  More than a decade ago, KCPL started an initiative to improve customer service and enhance energy efficiency...
View PDF

Negawatt  KCPL's Energy Efficiency forum was a catalyst for community conversation
View PDF

The Innovators  The pace and magnitude of change facing the energy industry...
View PDF

GPE Great Strategy  After a series of stumbles, Great Plains Energy has emerged as a model for the utility industry
View PDF

KCPL Embraces Scorecard  Providing reliable service at a reasonable price should be the goal of all utilities...
View PDF

Balanced Scorecard  A balanced scorecard is rolled as a key component of our winning culture
View PDF

Articles & White Papers