Customer Insight & Strategy Development
Listening to the Voice of the Market: Setting the Strategic Direction Based on In-Depth Customer Insights
A building products manufacturer had consistently delivered sub-par profitability relative to its main competitors. Bridge was engaged to help with a strategic transformation, by developing a three-year plan grounded on in-depth customer feedback, and powerful market insights.
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Developing an Integrated Solutions Strategy for Entering a New Market Segment
An electronic component manufacturer had to create a strategy for entry into a growing segment of its primary market.
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Voice of the Customer Points to Better Ways of Targeting and Retaining Customers
A provider of cleaning chemicals sold through direct sales reps to Industrial and Institutional (I&I) customers and served retail customers primarily through home centers. Client wanted to become market driven, using the Voice of the Customer as a key input to developing strategies for profitable growth.
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Leading Healthcare Insurance Company Maps Long-Term Strategy for Profitable Growth
A health care insurers company needed to create a seven year plan that allowed it to continue rapid growth and remain an industry leader.
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Developing an Effective Strategic Management Process That Drives Performance
An energy holding company and it's businesses, was putting a new strategy for aggressive top line and bottom line growth.
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Value Creation Strategy Sets Direction for Management Team and Investors
Retail fashion category purchased by a new investor group wanted to develop strategies to maximize returns over the next three to five years. Needed to determine where the highest growth and profitability would come from:
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e-Business Strategy Assessment and Integration Lay Groundwork for Enhanced Customer Experience and Operating Model
Health Care Insurer was concerned with the increasing influence of health related e-business activities in the market. Unsure of its own position on the role of e-Business in health care and how to react to competitive thrusts
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In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer Understand and Manage US-Canada Cross-Border Shopping Dynamics
A sporting goods manufacturer was under pressure to address concerns regarding U.S.-Canada cross-border arbitrage, which arguably resulted from significant price gaps (30-40%) across product categories between the two markets.
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