Bridge Strategy Group, LLC

Strategy Development

When Customers Become Competitors  Helping a Leading Global Beverage Company Understand and Frame Strategic Responses to Private Label Growth
View HTML | PDF

Listening to the Voice of the Market: Setting the Strategic Direction Based on In-Depth Customer Insights  A building products manufacturer had consistently delivered sub-par profitability relative to its main competitors. Bridge was engaged to help with a strategic transformation, by developing a three-year plan grounded on in-depth customer feedback, and powerful market insights.
View HTML | PDF

Developing an Integrated Solutions Strategy for Entering a New Market Segment  An electronic component manufacturer had to create a strategy for entry into a growing segment of its primary market.
View HTML | PDF

Voice of the Customer Points to Better Ways of Targeting and Retaining Customers  A provider of cleaning chemicals sold through direct sales reps to Industrial and Institutional (I&I) customers and served retail customers primarily through home centers. Client wanted to become market driven, using the Voice of the Customer as a key input to developing strategies for profitable growth.
View HTML | PDF

Value Creation Strategy Sets Direction for Management Team and Investors  Retail fashion category purchased by a new investor group wanted to develop strategies to maximize returns over the next three to five years. Needed to determine where the highest growth and profitability would come from:
View HTML | PDF

Leading Healthcare Insurance Company Maps Long-Term Strategy for Profitable Growth  A health care insurers company needed to create a seven year plan that allowed it to continue rapid growth and remain an industry leader.
View HTML | PDF

Value of an EP Company  After years of rapid production growth, high natural gas and oil prices, and plentiful reserves made them a darling on Wall Street
View HTML | PDF

Developing an Effective Strategic Management Process That Drives Performance  An energy holding company and it's businesses, was putting a new strategy for aggressive top line and bottom line growth.
View HTML | PDF

In-Depth Consumer Insights Helps Leading Sporting Goods Manufacturer Understand and Manage US-Canada Cross-Border Shopping Dynamics  A sporting goods manufacturer was under pressure to address concerns regarding U.S.-Canada cross-border arbitrage, which arguably resulted from significant price gaps (30-40%) across product categories between the two markets.
View HTML | PDF

Digital Strategy to Spur Growth and Improve Retention  An underwriter of personal line homeowners and auto insurance had been struggling with declining market share and low profitability. Fundamental causes of its performance issues were product distribution methods that had not kept pace with evolving consumer preferences, scale disadvantages in IT, marketing, and customer service, and advertising investment. Bridge along with an IT professional services firm helped address these challenges. We believed the Web would be an excellent vehicle for extending and building on the carrier’s reputation for stellar customer service
View HTML | PDF

Innovation In Strategy Development  An energy industry holding company involved in a comprehensive long-term strategy development initiative was seeking knowledge from recognized experts
View HTML | PDF

Making Energy Efficiency Work  While much of the national press on energy efficiency is focused on California and Washington, D.C., a strong, practical, and motivated alliance to promote efficiency has emerged in the Midwest.
View HTML | PDF

DSM Recovery Strategies  Legislative statutes and regulatory mechanisms continue to evolve in various states as utilities, regulators, and policymakers strive to eliminate barriers to furthering Demand Side Management
View HTML | PDF

Facing the Industry’s Toughest Challenge: Making Energy Efficiency Work  Several powerful forces have combined to create the electric utility industry’s most complex challenge: responding to the rapidly growing societal mandate for action on energy efficiency.
View HTML | PDF